Northface Construction Case Study

Northface Construction Gets 65% Increase In Monthly Qualified Leads from SEO

Northface Construction Case Study

How did Josh Swisher hit $10M revenue in one year at 32 years old?

To be clear – we’re always just a component of our clients overall strategy.

That being said – Josh Swisher has often said part of his ‘secret sauce’ is his marketing edge, and Hook Agency is a pretty big part of that cutting edge.

  • We designed an initial website, and then designed another one more recently 2-3 years ago – both redesigns gave a more professional appearance to Northface than so many roofers in his area.
  • We’ve helped Josh go from nearly 0 traffic to 10’s of thousands of visitors monthly, with just organic traffic.
  • We built out a ton of location landing pages, netting 100’s of clicks monthly for ‘near me’ searches, and driving up leads from organic traffic.
  • We’ve helped Josh push his overall lead count into thousands yearly.

65% Increase In Monthly Qualified Leads from SEO

 83.33% Increase In First Page Rank YoY

$30,000 of organic traffic coming to Northface’s website every month, even if they stopped SEO

We know what we’re doing when it comes to generating a ridiculously high amount of leads for the roofing companies we serve.

  • Driving down cost per lead. When we took over Google ad management they were getting upwards of $300 – $400 a lead, and we got that down to under $150 and allowed them to get more leads for way less money.
  • We’ve advised along the way. We know the world of marketing is complex, but now we’re able to share what’s working for 50 roofers around the country, allowing us to provide a network effect for our clients, to make your marketing money go further.
  • We’re now driving $30,000 + of ORGANIC traffic monthly. Yes, SEO takes time – but after 3-4 years of Search engine optimization, Northface is getting 30k worth of traffic – as evidenced by Ahrefs ‘Traffic Value’ – which translates what they would have to spend in Google ads, to get the traffic they are getting from SEO. If they stopped SEO – this traffic would continue to drive leads. Instead they’ve chosen to continue investing so the results compound.

Contact Us to Set Up a Brief Intro Call!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

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    date posted

    08/10/2025

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